Social Media Manager (Sports) at Pulse Kenya | Apply by April 18, 2025

Social Media Manager (Sports) at Pulse Kenya – Join One of Africa’s Leading Digital Media Brands | Apply by April 18, 2025

ESSENTIAL JOB DETAILS

• Position Title: Social Media Manager (Sports)

• Location: Kenya

• Type of Job: Full-Time

• Job Category: Digital Media, Social Media, Sports Journalism, Content Strategy

• Number of Positions: 1

• Application Deadline: April 18, 2025, at 11:59 PM

• Hiring Company: Pulse Kenya

INTRODUCTION

Are you a sports enthusiast with a knack for digital storytelling? Do you thrive in fast-paced digital environments where trends shift rapidly, and content drives community engagement? If you can turn every sports moment into a viral story and are passionate about growing online audiences, Pulse Kenya has a golden opportunity for you.

Pulse is on the lookout for a Social Media Manager (Sports) to drive its sports content strategy across Facebook, Instagram, and X (formerly Twitter). The role is ideal for a highly motivated, creative, and digitally fluent professional who understands how to build digital communities, increase engagement, and translate real-time sports events into content that resonates with Kenyan and African sports fans.

This is your stage—step up and lead the conversation.

ABOUT PULSE KENYA

Pulse Kenya, part of the Pulse Africa media network, is a top-tier digital media company delivering innovative news, lifestyle, business, and sports content to audiences across Africa. Pulse blends original content creation, storytelling, video production, and influencer marketing to engage the continent’s fast-growing digital audience.

With local offices in Nigeria, Ghana, Senegal, and Kenya, Pulse is widely recognized for pioneering mobile-first content strategies, empowering youth voices, and delivering real-time multimedia content that resonates with a highly engaged online following.

Pulse Kenya’s sports division focuses on everything from local football, international leagues, and athletics, to fan culture, sports personalities, and breaking game-day highlights. This is where passion meets precision, and where digital creators make sports stories come alive.

KEY RESPONSIBILITIES

As the Social Media Manager (Sports), you will be responsible for building a dynamic and loyal audience of sports fans across Pulse Kenya’s digital platforms. You’ll lead and shape the editorial voice of Pulse Sports on social media and drive results through strategy, creativity, and data.

Your key responsibilities will include:

• Develop and execute social media strategies to grow Pulse Sports’ reach, engagement, and follower count across Facebook, Instagram, and X.

• Identify and ride real-time trends in sports and turn them into timely, relevant, and shareable content.

• Produce and publish daily content including text, graphics, memes, polls, reels, carousels, and short-form videos.

• Lead live coverage of sports events such as Premier League matches, AFCON, athletics meets, and local football derbies.

• Engage with fans through comments, polls, and direct interactions to build loyal sports communities.

• Collaborate with Pulse’s video, editorial, and design teams to coordinate campaigns and multimedia sports content.

• Analyze post and platform performance using social media analytics tools (e.g., Meta Insights, Twitter Analytics) and report insights to editorial leadership.

• Maintain a content calendar for sports campaigns, international fixtures, player features, and interactive content.

• Coordinate with influencers, athletes, and brand partners on cross-promotional campaigns and UGC (user-generated content).

• Maintain a consistent and on-brand tone of voice that reflects the Pulse style and values.

• Monitor competitor platforms and emerging digital tactics to keep Pulse ahead of the curve.

• Drive organic audience acquisition and community management in a high-volume content ecosystem.

• Stay updated on sports news, transfer markets, match fixtures, athlete performances, and sports culture developments.

QUALIFICATIONS AND SKILLS

To thrive in this role, you need to be both a sports lover and a digital native—with the storytelling skills to keep audiences coming back and the analytics mindset to drive results.

Minimum qualifications:

• Bachelor’s degree in Media, Communications, Journalism, Marketing, or a related field.

• At least 2 years of experience in a social media, content creation, or digital communications role—preferably in the sports or entertainment industry.

• Demonstrated knowledge of Kenya’s sports landscape, including local and international football leagues.

• Proven experience growing social media channels organically.

• Strong copywriting and captioning skills tailored for each platform.

• Visual storytelling and content curation skills using tools like Canva, CapCut, Adobe Creative Suite, etc.

• Competence in live coverage, live tweeting, and engagement tactics during sports matches.

• Basic understanding of analytics tools and interpreting performance data.

• Ability to multitask and work quickly, especially during live events or breaking news scenarios.

• Comfortable working evenings or weekends depending on sports schedules.

DESIRED ATTRIBUTES

• Passion for sports journalism and digital innovation.

• Familiarity with African football, international leagues, and athletes.

• A sense of humor, creative flair, and trend-savvy attitude.

• Collaborative team player who can also take initiative and work independently.

• Familiarity with Gen Z and Millennial sports fan culture.

• Enthusiasm for experimentation and constant learning in the digital space.

WHY JOIN PULSE KENYA?

Pulse is not just another media house—it’s a platform for creators, storytellers, and digital disruptors. As a member of the Pulse team, you’ll have the freedom to shape narratives, influence public conversations, and bring your ideas to life.

Here’s what you’ll gain:

• Work with a regional digital leader serving millions of daily viewers across Africa.

• Creative freedom to innovate, test, and lead digital trends in the sports space.

• A collaborative environment with top digital journalists, video editors, and social creators.

• Access to cutting-edge tools and mentorship in content strategy, analytics, and visual production.

• Career growth opportunities across Pulse’s pan-African network.

• A supportive culture that values diversity, experimentation, and passion-driven excellence.

HOW TO APPLY

If you’re ready to turn your sports knowledge into digital influence and lead the next wave of sports storytelling in Africa, Pulse wants to hear from you.

To apply:

1. Submit your CV highlighting your relevant digital, social media, or journalism experience.

2. Prepare a 1-page strategy outlining how you would grow Pulse Sports’ audience across Facebook, Instagram, and X.

Send both documents to: sportsKE@pulse.co.ke

Application Deadline: Friday, April 18, 2025, at 11:59 PM

Early applications are highly encouraged. Only shortlisted candidates will be contacted.

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