Area Business Development Manager – Nairobi, Kenya – 2025

Area Business Development Manager – Nairobi, Kenya – 2025

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Job Details:

• Position: Area Business Development Manager
• Location: Nairobi, Kenya
• Type of Job: Full-time
• Number of Posts: 1
• Job Category: Business Development / Sales
• Salary: Competitive (as per company policy)
• Reporting To: Divisional Sales Manager
• Application Deadline: February 21, 2025

Introduction

The Area Business Development Manager role presents an exciting opportunity for experienced professionals to be part of a fast-growing organization in the premium beverage industry. This position offers unparalleled exposure to business development, sales strategy, and market expansion. The ideal candidate will be instrumental in fostering relationships with distributors, retailers, and key stakeholders to drive brand penetration and maximize revenue growth. The role is field-based, requiring extensive travel within the designated territory.

About the Company

Diageo is a globally renowned leader in the premium beverage industry, offering a diverse collection of brands, including Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our mission is to celebrate life, every day, everywhere, a philosophy that fuels our commitment to innovation, customer satisfaction, and responsible business practices.

Kenya Breweries Limited (KBL), a subsidiary of Diageo, is the leading FMCG business in Kenya, spearheading market expansion and business growth across multiple segments. Our ambitious growth targets include expanding revenue to $1 billion and achieving a 10% CAGR in operating profit by 2030. To support this mission, we leverage digital transformation, innovation, and an optimized route-to-market strategy.

Key Responsibilities

Understanding the Commercial Opportunity

• Utilize market insights to develop and implement business growth strategies.
• Analyze shopper behavior, customer trends, and market dynamics to maximize product distribution.
• Maintain a strong understanding of category management and consumer buying habits.

Strategy Development & Execution

• Lead the joint customer planning process, ensuring execution of a value-driven strategy.
• Develop execution standards that align with 365 Essentials Principles.
• Drive trade marketing initiatives to strengthen brand visibility.
• Implement digital engagement strategies to drive consumer interaction and loyalty.

Sales Performance & Revenue Growth

• Oversee the performance of 3-7 distributor accounts, ensuring sales targets are met.
• Monitor financial levers, sales volume, margins, and profit performance to optimize revenue.
• Implement coaching and mentoring programs to enhance distributor sales capabilities.
• Conduct trade accompaniments and performance evaluations for sales representatives.

Promotional Campaigns & Execution

• Develop and execute strategic promotional plans to drive consumer engagement.
• Ensure on-time and in-full execution of brand activations.
• Collaborate with marketing teams to refine promotional messaging and campaigns.

Compliance & Governance

• Adhere to Diageo’s Code of Business Conduct, ensuring compliance with internal and external policies.
• Maintain compliance with audit requirements and financial controls.
• Ensure health and safety policies are upheld within the field team.

Qualifications and Skills

Educational Requirements:

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.

Experience & Skills:

• Minimum 5 years’ experience in business development, sales, or a related field.
• Proven track record of exceeding sales targets and driving revenue growth.
• Strong understanding of distributor management and retail strategy.
• Ability to analyze financial data and market trends.
• Excellent negotiation, communication, and leadership skills.
• Proficiency in CRM software and digital sales tools.

Company Culture and Values

At Diageo, we embrace diversity, integrity, and innovation. Our company culture is built on a foundation of collaboration, inclusion, and continuous improvement. We provide a supportive work environment where employees are empowered to develop their careers and make an impact.

We are committed to building an inclusive workforce that values diverse perspectives, backgrounds, and experiences. Our purpose-driven approach fosters employee engagement, creativity, and a customer-centric mindset.

Apply Now for the Area Business Development Manager Role

Are you ready to take the next step in your career? Join Diageo today and be part of an organization that is shaping the future of the premium beverage industry. To apply for this exciting opportunity, click the Apply for Job button.

For more job opportunities in Kenya, visit our Kenyan Job Finder portal for the latest openings.

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Diageo is an equal opportunity employer, committed to fostering a diverse and inclusive workplace. We encourage applicants from all backgrounds to apply. Only shortlisted candidates will be contacted.