Shopper Manager – Premium Spirits – Kenya – 2024

Position: Shopper Manager – Premium Spirits

Location: Kenya
Type of Job: Full-Time (Regular)
Job Category: Sales & Customer Marketing
Salary: Competitive, based on experience
Reporting to: Head of Customer Marketing – Premium Spirits
Application Deadline: December 19, 2024

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Introduction

Are you a strategic thinker with a passion for driving impactful sales strategies? Join Kenya Breweries Limited (KBL), a subsidiary of East Africa Breweries Limited (EABL) and part of the globally renowned Diageo plc. As a Shopper Manager – Premium Spirits, you will play a pivotal role in transforming our premium spirits portfolio and driving innovation in one of the most dynamic markets in East Africa.

EABL is a leader in beverage production and distribution, with operations spanning Kenya, Uganda, Tanzania, and other regional markets. Working with us means being part of a mission-driven organization that values innovation, performance, and collaboration.

This is an onsite role based in Kenya. You will collaborate with industry experts, tap into robust global resources, and have the opportunity to impact the growing premium spirits market.

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Key Responsibilities

As the Shopper Manager – Premium Spirits, you will lead initiatives to enhance sales, distribution, and market penetration through premium retail and distribution channels. Your key responsibilities will include:

Channel Strategy Development

• Craft and implement channel strategies aligned with business goals, market dynamics, and consumer behaviors.
• Identify and prioritize target channels based on market opportunities and competitive analysis.
• Define channel-specific objectives, KPIs, and performance metrics to measure success and track progress.
• Collaborate on integrated marketing campaigns leveraging both brand and channel-specific insights.

Distribution Management

• Optimize product distribution strategies to enhance availability and reach in target markets.
• Evaluate distribution network performance, identifying opportunities for expansion or optimization.
• Develop sales plans and targets to drive market share growth.

Channel Marketing and Promotion

• Develop and execute channel-specific marketing and promotional campaigns.
• Coordinate with marketing teams to create channel-specific materials such as POS displays and promotional collateral.
• Monitor and assess the effectiveness of marketing campaigns, adjusting strategies as needed to maximize ROI.

Market Analysis and Insights

• Conduct market research, competitor analysis, and consumer insights to understand channel dynamics.
• Utilize data analytics to identify opportunities for growth, innovation, and differentiation.
• Stay informed on industry trends, regulatory changes, and emerging market opportunities.

Budget Management

• Develop and manage the channel budget, allocating resources based on strategic priorities.
• Optimize spending to ensure efficiency and maximize impact on channel performance.

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Qualifications and Skills

To excel in this role, you should possess the following:

Education and Experience

• Bachelor’s degree or equivalent (Postgraduate qualifications are an advantage).
• Minimum of 5 years of experience in a commercial or customer marketing role within an FMCG organization.
• Proven track record in field sales and customer marketing, with strong planning and execution capabilities.
• Deep understanding of customer marketing fundamentals and BTL processes.

Technical and Interpersonal Skills

• Strong capability to coach teams and transfer knowledge effectively.
• Excellent interpersonal skills, with the ability to build and manage relationships with both internal and external stakeholders.

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Leadership Attributes

We’re seeking a leader who embodies the following qualities:

• Strategic Thinking: Ability to make bold strategic decisions for both short-term and long-term growth.
• Commercial Acumen: A deep understanding of end-to-end business operations, with the ability to counsel the executive team effectively.
• Performance-Driven: Focused on achieving measurable results with accountability.
• Agility: Responds swiftly to emerging opportunities and challenges.
• Influencing Skills: Adept at navigating complex organizational structures and building strong relationships.
• Resilience: Maintains emotional balance under pressure.
• External Focus: Monitors market trends and regulatory changes, staying ahead of industry developments.
• Talent Development: Demonstrated ability to build and nurture high-performing teams.

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Company Culture and Values

At Kenya Breweries Limited, we foster a culture of innovation, performance, and collaboration. Our mission is to enrich lives through our brands, while promoting responsible drinking and sustainability.

Joining our team means working in a supportive environment that encourages professional growth, innovation, and community impact. We are committed to creating an inclusive workplace where diverse perspectives thrive.

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How to Apply

Apply Now For Shopper Manager – Premium Spirits

Ready to make your mark in the premium spirits industry? Submit your application before December 19, 2024.
To apply, click the [Apply for Job] button below.

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Compliance Statement

We are an equal opportunity employer and are committed to attracting and retaining the best employees from all backgrounds. Only shortlisted candidates will be contacted.

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