HACO Industries Kenya

Regional Sales Manager (Western/Nyanza – Eldoret Based) | HACO Industries Kenya 2025 | FMCG Sales Jobs in Kenya

ESSENTIAL JOB DETAILS

Position: Regional Sales Manager
Location: Western/Nyanza Region (Based in Eldoret)
Type of Job: Full-Time
Job Category: Sales & Business Development (FMCG)
Department: Sales
Reporting To: National Sales Manager
Application Deadline: 23rd April 2024
Application Mode: Email + Online Form Submission

INTRODUCTION

If you’re searching for senior-level FMCG sales jobs in Kenya, look no further. HACO Industries, a powerhouse in the consumer goods space, is offering an exciting opportunity for a highly motivated and performance-driven professional to take up the position of Regional Sales Manager for the Western and Nyanza region. This role is based in Eldoret and is an ideal fit for candidates seeking regional sales jobs in Kenya that demand both strategic leadership and field execution.

This is more than just a sales manager job in Kenya—it is a chance to influence market share, revenue growth, and team excellence in a high-impact region.

ABOUT HACO INDUSTRIES

HACO Industries (Kenya) Ltd is a renowned manufacturer and distributor of FMCG products in Kenya, with operations spanning across East Africa and COMESA regions. Our leading product portfolio includes:

MIADI – Popular personal care brand
AMARA – Beauty and skincare
SO-SOFT – Fabric care solutions
SPARKLE – Home hygiene essentials
ACE, HACO Pegs & Rulers – Stationery and home utilities

We are also the exclusive distributor of Palmer’s products in Kenya.

As a pioneer in general trade sales jobs in Kenya, we continue to build our reputation by fostering innovation, quality, and a people-first approach.

KEY RESPONSIBILITIES

The Regional Sales Manager will be the cornerstone of sales execution in the Western and Nyanza region. This territory is critical for national revenue performance and offers ample room for innovation and growth.

Primary responsibilities include:

Lead the field sales strategy for HACO’s portfolio within general and modern trade in Western Kenya.
Recruit, train, and supervise a high-performing team across FMCG sales jobs in Eldoret and the larger Nyanza region.
Build and manage strong relationships with distributors, wholesalers, and retailers, ensuring market penetration and customer satisfaction.
Monitor key performance indicators (KPIs) and implement strategies to exceed sales targets.
Collaborate with national and regional marketing teams to roll out localized promotional strategies and sales campaigns.
Conduct regular market visits to assess brand visibility and competitor activity in Western Kenya jobs segments.
Manage territory budgets and ensure cost-effective route-to-market execution.
Provide timely sales forecasts, pipeline reports, and performance updates to the National Sales Manager.
Support product launches and assist in tailoring brand messaging to the regional consumer base.

QUALIFICATIONS AND SKILLS

Academic and Professional Requirements

Bachelor’s Degree in Business Administration, Sales, Marketing, or a related field.
Over 5 years’ experience in a similar role, preferably in a sales manager job in Kenya within the FMCG sector.

Core Competencies

Proven leadership experience managing field sales teams.
A solid background in general trade sales jobs in Kenya, particularly in regions like Eldoret, Kisumu, Bungoma, and surrounding areas.
Strong analytical capabilities to interpret sales data and transform insights into winning strategies.
Excellent communication, negotiation, and interpersonal skills.
Working knowledge of Microsoft Office Suite and CRM software.
Willingness to travel extensively within the assigned region.
Deep knowledge of Western Kenya market dynamics and buyer behavior.

COMPANY CULTURE AND VALUES

At HACO, we champion a culture that values excellence, empowerment, and customer-centricity. If you are looking for:

An opportunity to grow in sales careers in FMCG Kenya
A dynamic and supportive leadership team
Recognition based on performance, not hierarchy
Exposure to regional and national business strategy

Then HACO is where you belong. As a Kenyan-founded and Pan-African focused organization, we blend heritage with global vision.

HOW TO APPLY

Follow the two-step application process to be considered:

Step 1: Fill out the pre-screening form:
Apply via Form Here

Step 2: Send your application documents to:
jobs@haco.co.ke

Please include:

A well-crafted application letter
Your detailed Curriculum Vitae
Certified copies of your academic and professional certificates
At least two testimonials or references (optional)

Be sure to mention your:

Expected salary
Contact number and email address

Deadline to apply: 23rd April 2024
Applications are reviewed on a rolling basis.

ADDITIONAL ENGAGEMENT

Are you looking for more eldoret FMCG sales jobs or broader business development jobs in Kenya?

To apply for this job please visit www.haco.co.ke.

By The Kenyan Job Finder Team

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