Marketing Officer at Bristol Park Hospital – Nairobi, Kitengela, Machakos – 2025

Marketing Officer at Bristol Park Hospital – Nairobi, Kitengela, Machakos – 2025

Position: Marketing Officer
Location: Nairobi, Kitengela, Machakos, Kenya
Type of Job: Full-Time
Number of Vacancies: 1
Job Category: Marketing, Healthcare Promotion
Salary: Not Disclosed
Reporting To: Business Development Manager
Application Deadline: 21 March 2025
Country/Territory: Kenya

Introduction: Elevate Healthcare Marketing and Drive Business Growth

Bristol Park Hospital, a leading healthcare provider with over 15 years of excellence in delivering affordable and quality healthcare services across Nairobi, Kitengela, and Machakos, is seeking a dynamic and talented Marketing Officer to join its team.

This role presents an exciting opportunity for an experienced marketing professional to design, implement, and oversee innovative marketing campaigns that will enhance the hospital’s visibility, strengthen its brand image, and contribute to business development and lead generation.

About Bristol Park Hospital

With a strong presence in Nairobi, Kitengela, and Machakos, Bristol Park Hospital has been a trusted healthcare provider for over 15 years. Our mission is to deliver world-class healthcare solutions that are affordable, innovative, and accessible to all. We are dedicated to upholding the highest standards in clinical care while fostering a patient-centered environment.

As part of our strategic growth, we aim to strengthen our brand’s presence and community engagement, ensuring that our services continue to positively impact Kenyan communities.

Key Responsibilities of the Marketing Officer Role

As the Marketing Officer, you will play a crucial role in enhancing Bristol Park Hospital’s brand visibility and driving targeted marketing initiatives. Your responsibilities include:

Brand Visibility and Marketing Communication:

• Assist in improving the hospital’s visibility and strengthening its brand image across all platforms.
• Ensure effective and branded marketing communications, including management of the company’s website, social media channels, print communications, and advertising campaigns.

Marketing Material Management:

• Ensure all branches (Nairobi, Kitengela, and Machakos) are adequately stocked with required marketing materials.
• Coordinate the production and distribution of marketing collateral and promotional materials.

Campaigns and Outreach Programs:

• Organize and execute medical camps and outreach programs to raise awareness of hospital services.
• Contribute to internal and external campaigns by providing marketing insights and support.

Content Creation and Lead Generation:

• Responsible for creating content tailored for campaigns, digital marketing, and lead generation.
• Carry out all social media activities, including content planning, posting, and engagement to increase brand visibility.

Market Intelligence and Feedback Collection:

• Conduct market intelligence activities to gather insights on competitors, market trends, and healthcare industry updates.
• Carry out internal feedback collection from clients and ensure continuous improvement in service delivery based on feedback.

Customer Service Training and Internal Engagement:

• Offer customer service training sessions to in-house teams to enhance client engagement.
• Participate actively in internal meetings, contributing marketing perspectives to discussions.

Search Engine Optimization (SEO):

• Assist in managing and improving SEO strategies to boost online visibility and website traffic.

Qualifications and Skills Required

The ideal candidate should possess the following qualifications and competencies:

Educational Qualifications:

• A Degree or Diploma in Sales & Marketing or a business-related course from a recognized institution.

Professional Experience:

• Minimum of 2 years’ relevant experience in a busy marketing environment, preferably in the healthcare sector.

Technical Competencies:

• Strong knowledge of marketing strategies, digital marketing tools, and social media management.
• Knowledge of graphic designing is an added advantage.
• Familiarity with SEO best practices and online lead generation techniques.

Interpersonal Skills:

• Ability to prioritize tasks and work independently to achieve key objectives.
• Excellent communication and interpersonal skills.
• Strong organizational, creative, and analytical skills.

Company Culture and Values at Bristol Park Hospital

At Bristol Park Hospital, we pride ourselves on fostering a dynamic, innovative, and patient-centered work environment. Our commitment to healthcare excellence is matched by our emphasis on staff development, collaboration, and continuous improvement.

We value integrity, creativity, and teamwork, ensuring our marketing strategies align with our mission of delivering accessible and high-quality healthcare solutions.

How to Apply for the Marketing Officer Role

Interested and qualified candidates are invited to forward their updated CV and academic qualifications to the email address provided below. Kindly state the subject heading MARKETING OFFICER in your application.

Application Email: humanresource@bristolpark.or.ke
Application Deadline: 21 March 2025

Only shortlisted candidates will be contacted.

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