Marketing Internship at British American Tobacco (BAT) – Kenya 2025

Marketing Internship at British American Tobacco (BAT) – Kenya 2025

ESSENTIAL JOB DETAILS

• Position: Marketing Intern
• Location: Kenya
• Type of Job: Full-Time Internship
• Internship Duration: 12 Months
• Function: Marketing
• Application Deadline: Rolling Basis

INTRODUCTION

Are you a driven and ambitious graduate eager to gain hands-on experience in a leading multinational company? British American Tobacco (BAT) offers a transformative 12-month internship in Kenya within our dynamic marketing department. This internship presents a unique opportunity to work alongside industry professionals, acquire new skills, and develop business acumen in a challenging yet rewarding corporate environment. You will be involved in strategic trade marketing initiatives, market analytics, and commercial execution that shape consumer engagement and drive market expansion. If you are passionate about marketing and ready to accelerate your career, this opportunity is for you.

At BAT, we recognize the importance of developing young talent through structured programs that provide real-world exposure. Interns are not just observers but active contributors to projects that impact the business. This internship will provide insight into how a global FMCG company operates, from supply chain management to brand activation and customer engagement. You will gain valuable experience in market research, product positioning, and sales operations.

Our internship program is designed to foster leadership and critical thinking skills, giving you the opportunity to work with diverse teams, understand cross-functional business operations, and contribute to strategic decision-making processes. Throughout the program, interns will receive mentorship from experienced professionals, ensuring a learning experience that translates into tangible career growth.

ABOUT BRITISH AMERICAN TOBACCO (BAT)

British American Tobacco (BAT) is a globally recognized leader in the tobacco and nicotine industry, committed to innovation, sustainability, and talent development. Operating in over 180 markets, BAT prioritizes business excellence through a diverse and dynamic workforce. The company is dedicated to creating a Better Tomorrow by evolving its portfolio with reduced-risk products while maintaining its strong presence in traditional markets. With a robust presence in Kenya, BAT has significantly contributed to the economy, employment, and commercial development in the region. As a BAT intern, you will experience firsthand what it takes to thrive in a fast-paced, performance-driven environment.

BAT Kenya has established itself as a major employer in the region, offering world-class training and development opportunities to young professionals. The company values innovation, adaptability, and integrity—key attributes that drive success in today’s competitive marketplace. BAT’s internship program aims to groom the next generation of leaders by providing a platform for aspiring marketers to apply theoretical knowledge in real-world business scenarios.

KEY RESPONSIBILITIES

• Support the implementation of BAT’s Trade Marketing and Distribution strategy in alignment with the company’s objectives to enhance volume and value share.
• Assist in achieving trade coverage, optimizing visit frequency, and implementing outlet visit plans to maximize route effectiveness.
• Establish strong partnerships with distributors, trade partners, and retailers to enhance trade loyalty and increase market penetration.
• Introduce and embrace innovative solutions by identifying and applying new strategies to improve trade marketing effectiveness.
• Contribute to ensuring optimal stock levels, product quality, and freshness by overseeing supply chain logistics and trade reporting.
• Support in planning, preparing, and participating in marketing and promotional events.
• Provide relief for regional trade teams as needed to ensure seamless market operations.
• Conduct market research to identify consumer trends, competitor activities, and emerging opportunities in the Kenyan market.
• Assist in the development of marketing materials and brand positioning strategies to strengthen product visibility.
• Analyze data and generate reports on trade marketing effectiveness, providing insights that inform strategic decision-making.
• Coordinate with cross-functional teams to ensure smooth execution of marketing campaigns and trade activations.

QUALIFICATIONS AND SKILLS

• Bachelor’s degree in Commerce or a related field, having graduated within the last year.
• Possession of a valid driving license for at least two years.
• Highly motivated, ambitious, and eager to learn.
• Strong analytical skills complemented by excellent organizational and planning capabilities.
• Ability to thrive in a fast-paced, high-performance environment.
• Excellent communication and interpersonal skills to effectively collaborate with teams and external stakeholders.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for data analysis and reporting.
• Strong problem-solving abilities and a keen eye for detail when identifying market trends and business opportunities.
• Ability to adapt to a dynamic work environment and contribute to multiple projects simultaneously.

COMPANY CULTURE AND VALUES

At BAT, we embrace diversity, innovation, and continuous learning. Our culture is built on collaboration and a high-performance mindset. Interns at BAT receive structured mentorship, access to advanced learning resources, and hands-on experience that prepares them for global career opportunities. We value:

• Innovation: Pioneering solutions to stay ahead in the industry.
• Sustainability: Committing to responsible and ethical business practices.
• People Development: Investing in employees’ growth through training and exposure to best practices.
• Excellence: Striving for the highest standards in everything we do.

BAT fosters a work environment where employees feel empowered, valued, and encouraged to contribute to the company’s long-term vision. Interns are integrated into teams where they receive real responsibilities, enabling them to make meaningful contributions while expanding their knowledge and capabilities.

HOW TO APPLY

If you are interested in launching your career in a high-impact, professional setting, apply now for the Marketing Internship at British American Tobacco (BAT) – Kenya 2025.

Click here to submit your application.

Applications are reviewed on a rolling basis, so early submission is encouraged.

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This internship is an opportunity to develop your professional skills, work on impactful projects, and gain exposure to an internationally recognized brand. Secure your spot in a globally renowned company. Apply today and take the first step toward a rewarding marketing career with BAT.

Why Choose BAT?

• Work with a global leader in trade marketing and distribution.
• Gain real-world experience that sets you apart in a competitive job market.
• Be mentored by seasoned industry professionals.
• Develop critical business skills in a fast-paced environment.

This is more than just an internship—it’s a career-defining opportunity. Don’t miss out!