Digital Marketing Specialist – Nairobi, Kenya – 2025

Digital Marketing Specialist – Nairobi, Kenya – 2025

---

Position Details

• Position: Digital Marketing Specialist
• Location: Professional Centre, Ngong Road, Nairobi County
• Type of Job: Full-Time
• Job Category: Digital Marketing
• Salary: Competitive (details not provided)
• Reporting to: Marketing Manager
• Application Deadline: January 16, 2025

---

Introduction

Are you a creative and results-driven digital marketer looking to make an impact? We are seeking a Digital Marketing Specialist to join our innovative team in Nairobi. This is a full-time position where you’ll leverage your expertise in SEO, SEM, social media management, content creation, and analytics to drive our marketing goals. If you thrive in a fast-paced environment, have a passion for digital trends, and want to contribute to a forward-thinking organization, this role is for you.

Note: This role is onsite and based in Nairobi.

---

About Mzuka Health Solutions Limited

Mzuka Health Solutions Limited is a leading provider of health and wellness solutions in Kenya. Based in Nairobi, we specialize in delivering innovative health products and services that empower individuals and communities to live healthier lives.

With a strong focus on quality, customer satisfaction, and sustainable practices, our mission is to revolutionize the health sector by providing accessible and effective solutions. From cutting-edge health products to personalized wellness programs, Mzuka Health Solutions is committed to making a positive impact on health and well-being.

For more information, visit our home page to explore our products and services.

---

Key Responsibilities

As a Digital Marketing Specialist, you will be responsible for:

1. Content Management

• Create and manage SEO-optimized content, including blogs, newsletters, and product descriptions.
• Ensure content aligns with the brand’s voice and appeals to target audiences.

2. Social Media Management

• Oversee and manage social platforms (Facebook, Instagram, LinkedIn, Twitter) to enhance engagement.
• Design and execute social media campaigns that drive traffic and increase brand visibility.
• Schedule posts and interact with followers to foster community growth.

3. SEO & SEM

• Implement effective SEO strategies to improve organic search rankings.
• Manage PPC campaigns on platforms like Google Ads to maximize ROI.

4. Email Marketing

• Design targeted email marketing campaigns with compelling copy and visuals.
• Maintain and manage email databases while ensuring data privacy compliance.

5. Website Management

• Maintain a user-friendly, mobile-responsive website and update it regularly.
• Use analytics tools to monitor website performance and improve UX.

6. Analytics and Reporting

• Utilize Google Analytics and other tools to track marketing performance.
• Provide actionable, data-driven insights to guide future campaigns.

7. Visual Content Creation

• Design high-quality graphics for social media posts, ads, and newsletters.
• Ensure all visuals are aligned with the company’s brand identity.

8. Marketing Collateral Development

• Create brochures, flyers, and packaging designs to support offline and online campaigns.

9. Video Content Production

• Produce and edit promotional videos, including captions and special effects.

10. Branding

• Ensure consistent branding across all platforms.
• Collaborate with other departments to refine and enhance the company’s brand image.

---

Qualifications and Skills

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing (minimum 3 years).
• Proficiency in SEO, SEM, and social media management.
• Advanced knowledge of Google Analytics and other analytical tools.
• Expertise in graphic design software like Adobe Photoshop, Canva, or Illustrator.

Preferred Skills

• Certification in Google Ads or related platforms.
• Strong writing and editing skills for SEO-optimized content.
• Experience with email marketing platforms such as Mailchimp.
• Knowledge of video editing software like Adobe Premiere Pro.

---

Company Culture and Values

At Mzuka Health Solutions Limited, we foster a culture of innovation, collaboration, and inclusivity. Our core values include:

• Integrity: Upholding the highest standards of honesty and accountability.
• Innovation: Continuously seeking creative solutions to improve health and wellness.
• Customer-Centric Approach: Placing the needs of our clients at the heart of everything we do.

We believe in nurturing talent and providing opportunities for professional growth.

---

Apply Now for Digital Marketing Specialist

Join our dynamic team and play a pivotal role in shaping the future of health and wellness marketing. To apply, submit your resume and cover letter by January 16, 2025.

Click the [Apply for Job] button to get started!

Explore more exciting opportunities on our job listings page.

---

We are an equal opportunity employer and are committed to attracting and retaining the best employees from all backgrounds. Only shortlisted applicants will be contacted.