Brand Manager – Guinness – Nairobi, Kenya – 2025

Brand Manager – Guinness – Nairobi, Kenya – 2025

Position Details:

• Position: Brand Manager – Guinness
• Location: Nairobi, Kenya
• Type of Job: Full-time
• Number of Posts: 1
• Job Category: Marketing
• Salary: Competitive
• Reporting to: Marketing Manager
• Application Deadline: February 21, 2025

Introduction

We are seeking a highly skilled Brand Manager to take charge of Guinness’ strategic brand marketing in Kenya. This is an exciting opportunity for an experienced marketing professional who is passionate about brand growth, consumer engagement, and market leadership. As a Brand Manager, you will be responsible for shaping the brand’s five-year growth plan, enhancing customer experience, and executing omnichannel marketing strategies to drive brand success. This is a full-time, on-site position based in Nairobi, Kenya.

About Kenya Breweries Limited (KBL)

Kenya Breweries Limited (KBL) is East Africa’s leading branded alcohol beverage company, known for its outstanding collection of brands ranging from beer, spirits, and adult non-alcoholic drinks (ANADs). As part of East African Breweries Limited (EABL), KBL operates breweries, distilleries, and a vast distribution network, ensuring top-quality products for consumers and long-term value for investors.

At KBL, we believe in consumer-driven innovation and continually invest in market research and brand development to stay ahead of dynamic consumer trends. Our mission is to celebrate life, every day, everywhere—a vision that reflects our commitment to people, diversity, and creating a positive impact in the industry.

Visit Kenya Breweries Limited to learn more about our mission and products.

Key Responsibilities:

• Develop and execute the strategic brand plan to drive market share and revenue growth for Guinness.
• Lead omnichannel marketing initiatives, including media planning, brand activations, and cultural engagement strategies.
• Analyze consumer insights and market trends to craft innovative marketing strategies and product positioning.
• Manage innovation projects, ensuring successful product launches, pipeline development, and marketing execution.
• Oversee advertising campaigns, media buying, and promotional strategies to enhance brand presence.
• Collaborate with commercial teams to ensure seamless execution of brand strategies across retail and trade channels.
• Monitor competitor activities and adjust marketing strategies to maintain Guinness’ leadership in the market.
• Optimize digital marketing campaigns, including paid media, social engagement, and influencer collaborations.
• Manage brand budgets and ensure optimal allocation of resources for marketing initiatives.
• Develop brand partnerships and sponsorships that align with Guinness’ positioning in the Kenyan market.
• Track and report brand performance metrics, using insights to refine marketing strategies.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of marketing experience, preferably in the FMCG industry.
• Strong background in advertising, brand development, and digital marketing strategies.
• Excellent analytical and data interpretation skills for consumer insight-driven decision-making.
• Exceptional communication and leadership skills, with the ability to influence key stakeholders.
• Experience working with creative and media agencies to drive impactful campaigns.
• Proven track record in launching and managing successful brand campaigns.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.

Company Culture and Values:

At Kenya Breweries Limited, we foster an inclusive, dynamic, and innovative work environment where employees are empowered to thrive. We value diversity and collaboration, and our culture is built on a spirit of creativity, excellence, and responsibility. We are committed to sustainability, social responsibility, and enhancing the communities we serve.

As part of EABL, we aim to be the best-performing, most trusted, and most respected consumer products company in the region. Join us and be part of a team that is shaping the future of the beverage industry.

Apply Now for Brand Manager – Guinness

If you are a strategic thinker with a passion for brand growth and consumer engagement, this is the perfect opportunity for you!

🔹 Apply now through the official careers page: Apply for Brand Manager – Guinness

🔹 Only shortlisted candidates will be contacted.
🔹 Kenya Breweries Limited is an equal opportunity employer, committed to attracting and retaining the best employees from all backgrounds.

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