BRAND MANAGER (FMCG) | Salary: KSHS 200,000-250,000 – Ruiru, Kenya – 2025

BRAND MANAGER (FMCG) – Ruiru, Kenya – 202

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Job Details

• Position: Brand Manager (FMCG)
• Location: Ruiru, Kenya
• Type of Job: Full-Time
• Job Category: FMCG Industry
• Salary: KSHS 200,000-250,000
• Reporting to: Senior Management Team
• Application Deadline: Rolling until filled

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Introduction

Are you an experienced Brand Manager passionate about making a difference in the FMCG industry? This is a rare opportunity to shape brand strategies, lead innovative campaigns, and drive growth in a competitive market. This full-time position is based in Ruiru, Kenya, and offers an exceptional platform to elevate your career by joining a dynamic and forward-thinking team.

In this role, you will play a pivotal part in crafting impactful brand strategies, managing product portfolios, and delivering results through cross-functional collaboration. If you’re ready to bring your creativity, leadership, and marketing expertise to the table, we want to hear from you!

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About Us

Brites Management Services is a leading recruitment and human resources consultancy in Kenya, committed to connecting talent with top-tier organizations. Our client, a renowned player in the FMCG industry, prides itself on innovation, quality, and a commitment to excellence. Their dedication to creating memorable brands that resonate with consumers is unmatched, and they are seeking a Brand Manager to spearhead their branding initiatives.

As an organization, we value creativity, strategic thinking, and team collaboration. With an extensive portfolio of products, we continue to set the benchmark for industry excellence.

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Key Responsibilities

1. Brand Strategy Development

• Define and implement comprehensive brand strategies to ensure sustained growth in the competitive FMCG sector.
• Conduct market analysis, gather consumer insights, and perform competitive assessments to guide brand positioning and identify new opportunities.
• Develop annual and long-term brand plans, aligning with the organization’s strategic objectives.

2. Brand Communication and Marketing Campaigns

• Lead the creation of integrated marketing campaigns across multiple channels, including digital, print, and retail.
• Collaborate with internal teams and external partners to ensure consistent and impactful brand messaging.
• Oversee the production of promotional materials, ensuring strict adherence to brand guidelines.

3. Product Lifecycle and Portfolio Management

• Manage the end-to-end product lifecycle, from development to market launch and ongoing evaluation.
• Collaborate with R&D and production teams to drive product innovation and ensure market readiness.
• Assess product performance and make recommendations for improvement, modification, or discontinuation as necessary.

4. Budget and P&L Management

• Oversee brand budgets, ensuring resource allocation aligns with strategic objectives.
• Maximize ROI for all branding activities while maintaining profitability and efficiency.

5. Cross-Functional Collaboration

• Partner with sales, supply chain, and customer service teams to ensure alignment on brand goals and execution.
• Work closely with external agencies and media partners to implement marketing strategies.
• Coordinate with digital and social media teams to boost brand visibility and engagement.

6. Market Research and Insights

• Lead initiatives to gather actionable consumer and market data, utilizing insights to refine brand strategies.
• Stay ahead of industry trends and competitor activities, adapting tactics to maintain a competitive edge.

7. Leadership and Team Management

• Mentor and guide junior team members, fostering a culture of collaboration and innovation.
• Encourage cross-functional teamwork and provide leadership to ensure the success of branding projects.

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Key Requirements

Qualifications

• Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience as a Brand Manager or Marketing Manager within the FMCG industry.

Skills

• In-depth understanding of consumer behavior, brand development, and marketing strategy.
• Proven ability to lead integrated marketing campaigns both online and offline.
• Expertise in data analysis and using insights to inform decisions.
• Strong communication, negotiation, and presentation skills.
• Proficiency in digital marketing platforms and tools is an added advantage.
• Exceptional project management and organizational abilities.

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Company Culture and Values

At Brites Management Services, we believe in fostering an environment where creativity meets strategy. Our client’s mission is to deliver high-quality products that meet and exceed consumer expectations. Integrity, innovation, and teamwork are the pillars of their culture, ensuring every employee feels valued and inspired to perform at their best.

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How to Apply

If you meet the above qualifications and are ready to take on this exciting challenge, we encourage you to submit your application today. Click the Apply for Job button to upload your CV.

Interviews will be conducted on a rolling basis until the position is filled. Only shortlisted candidates will be contacted.

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Explore More Opportunities

Interested in other exciting roles? Discover similar job openings at The Kenyan Job Finder.

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Visit Our Website

Learn more about us and explore additional opportunities by visiting the Brites Management Services homepage.

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