SAFARICOM DIGIFARM

Agribusiness Manager | Safaricom Digifarm – Kenya 2025

ESSENTIAL JOB DETAILS

Position: Agribusiness Manager
Location: Mt. Kenya and Greater Western, Kenya
Type of Job: Full-Time
Application Deadline: 18th March 2025
Industry: Agribusiness, Sales, Operations & Product Management
Employer: Safaricom Digifarm
Experience Level: Senior-Level

INTRODUCTION

Are you passionate about agribusiness, business development, and digital solutions for the agricultural sector? Are you looking for an opportunity to work with a leading telecommunication and agritech company that is transforming lives across East Africa? If so, Safaricom Digifarm is seeking an Agribusiness Manager to lead its business development and growth initiatives in the assigned region.

As an Agribusiness Manager, you will be responsible for implementing Digifarm’s expansion strategy, driving new customer acquisition, enhancing user experience, and analyzing market trends to ensure sustainable business growth. The role also involves working closely with product development teams, agents, and commercial partners to optimize Digifarm’s offerings.

If you have strong leadership skills, experience in business development, commercial management, and sales within the agriculture, banking, or technology sectors, this is an exciting opportunity to make a significant impact on the agritech industry in Kenya.

This role is critical to enhancing agricultural value chains by leveraging digital innovation to optimize transactions, increase smallholder farmer productivity, and expand market access. The ideal candidate will have a deep understanding of agribusiness ecosystems, market trends, and business strategies that drive long-term growth.

ABOUT SAFARICOM DIGIFARM

Safaricom Digifarm is a groundbreaking initiative by Safaricom Plc, designed to digitally empower smallholder farmers by offering them access to financing, market linkages, extension services, and farm inputs through an integrated digital platform.

As part of East Africa’s largest telecommunication company, Safaricom Digifarm leverages technology to create sustainable solutions for agricultural value chains, bridging gaps between farmers, suppliers, and buyers. With over 42 million customers, Safaricom is committed to transforming lives by providing access to digital services that enhance financial inclusion, productivity, and market efficiency.

Digifarm has become a leading platform in agribusiness innovation, ensuring that smallholder farmers benefit from smart agriculture, precision farming tools, and tailored financial solutions that cater to their specific needs. By integrating mobile technology, data analytics, and cloud-based solutions, Digifarm is shaping the future of agribusiness in Africa.

KEY RESPONSIBILITIES

Business Development and Tactical Execution

Develop and manage a sales pipeline to drive business growth, customer acquisition, and transactions in the assigned territory.
Deliver on revenue and market acquisition targets as per monthly, quarterly, and annual business objectives.
Build and manage a network of buyers, aggregators, cooperatives, and farmer groups to enhance product penetration.
Lead training programs for Digifarm agents and commercial partners to ensure they are well-equipped to support customer needs.
Conduct market research to identify opportunities, map value chains, and implement customer engagement strategies.
Plan and execute marketing campaigns, promotions, and loyalty programs to increase Digifarm’s visibility and adoption.
Foster strategic relationships with government agencies, NGOs, and agribusiness stakeholders to drive policy alignment and market expansion.

Customer Acquisition, Engagement, and Retention

Educate buyers, farmers, and agents on Digifarm’s products and services.
Drive customer acquisition through partnerships, referrals, and community outreach programs.
Develop and implement customer engagement strategies to maximize lifetime value and transactions.
Collaborate with product and tech teams to improve platform usability and customer satisfaction.
Execute cross-selling, up-selling, and customer retention strategies that enhance profitability.
Leverage customer feedback and data analytics to refine offerings and improve the overall customer experience.

Data Analytics, Performance Monitoring, and Reporting

Prepare detailed reports and presentations on market trends, growth insights, and business performance.
Use data-driven decision-making to refine business strategies and optimize growth initiatives.
Ensure compliance with data privacy regulations and internal policies related to customer data handling.
Monitor and analyze market trends, customer feedback, and competitive landscape to inform strategy adjustments.
Develop predictive analytics models to identify key growth opportunities and potential risks in agribusiness.
Utilize big data analytics tools to create customer segmentation strategies that enhance engagement.

Stakeholder Management

Build and maintain strong relationships with clients, partners, and government agencies.
Work closely with internal teams to ensure seamless execution of Digifarm’s strategic initiatives.
Represent Digifarm at industry events, trade fairs, and business forums to promote its solutions.
Oversee first-line customer support and ensure high service delivery standards.
Work closely with supply chain and logistics teams to ensure seamless product distribution and market efficiency.

KEY PERFORMANCE INDICATORS

Achievement of Digifarm’s commercial objectives in the assigned territory.
Successful rollout of new solutions and services within target timeframes.
Growth and retention of active Digifarm customers.
Compliance with regulatory and internal policies.
High levels of customer satisfaction and engagement.
Expansion of partnership networks and market share growth.

QUALIFICATIONS AND SKILLS

Required Qualifications

A Bachelor’s Degree in Agriculture, Agribusiness, Business Administration, Marketing, Economics, or a related field.
At least six (6) years of experience in business development, sales, or commercial management, with at least three (3) years in sales, account management, or distribution within the agriculture, banking, or technology sector.
Strong stakeholder and strategic partnership management skills.
Proven experience in market development, revenue growth, and customer acquisition strategies.
Excellent presentation, communication, and negotiation skills.

Preferred Qualifications

An MBA or relevant Master’s Degree.
A valid driving license with demonstrable driving experience in a corporate or agribusiness environment.
Hands-on experience with digital platforms, agritech solutions, and fintech applications.
Experience in product management and business strategy development.

HOW TO APPLY

If you meet the qualifications and are excited about this opportunity, proceed to create or update your candidate profile on the Safaricom Recruitment Portal and submit your application.

Application Deadline: 18th March 2025

ADDITIONAL ENGAGEMENT

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