7+ Career Opportunities at Kenya Tourism Board (KTB) – Nairobi, Kenya 2025

7+ Career Opportunities at Kenya Tourism Board (KTB) – Nairobi, Kenya 2025

Essential Job Details

• Position Titles:

1. Assistant Deputy Director, Partnerships and Resource Mobilization (1 Post)
2. Assistant Deputy Director, Business Tourism and Events (1 Post)
3. Assistant Deputy Director, Business Development, Tourism Product and Place Brands (1 Post)
4. Marketing Officer, Regional Market (1 Post)
5. Public Relations Officer (1 Post)
6. Marketing Officer, Social Media (2 Posts)

• Location: Nairobi, Kenya (inferred as KTB headquarters)
• Employment Type: Full-Time (Permanent and Pensionable, inferred)
• Number of Vacancies: 7
• Salary: Not specified (aligned with Grades 4 and 6)
• Category/Department: Tourism Promotion, Marketing, Public Relations
• Reporting To: Varies by role (e.g., Director of Partnerships, Director of Marketing)
• Application Deadline: 30th June 2025, 5:00 PM EAT
• Reference Numbers:

1. KTB/19/2025 (Partnerships and Resource Mobilization)
2. KTB/20/2025 (Business Tourism and Events)
3. KTB/21/2025 (Business Development, Tourism Product and Place Brands)
4. KTB/22/2025 (Marketing Officer, Regional Market)
5. KTB/23/2025 (Public Relations Officer)
6. KTB/24/2025 (Marketing Officer, Social Media)

Introduction

The tourism and hospitality jobs in Kenya sector is a cornerstone of the nation’s economy, and these career opportunities at the Kenya Tourism Board (KTB) in Nairobi offer a chance to contribute to its growth. Designed for qualified, dynamic professionals, these roles focus on promoting Kenya as a premier tourist destination. Whether you’re interested in partnerships, business tourism, or digital marketing, these positions provide a platform to shape the tourism landscape and advance your career through tourism and hospitality jobs in Kenya.

About Kenya Tourism Board (KTB)

The Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act, mandated to promote Kenya as a leading tourist destination at local, regional, and international levels. Headquartered in Nairobi, KTB works to enhance tourism marketing, develop sustainable tourism products, and foster partnerships to boost visitor numbers. With a commitment to diversity, gender equality, and inclusivity, KTB operates in a professional environment that values innovation and excellence. Joining KTB means becoming part of a team driving Kenya’s tourism industry forward through tourism and hospitality jobs in Kenya.

Key Responsibilities

Each role has specific duties aligned with KTB’s mission to promote tourism. Below are the key responsibilities based on the job designations:

Assistant Deputy Director, Partnerships and Resource Mobilization (Grade 4)

• Develop strategies to mobilize resources and secure partnerships with stakeholders.
• Lead fundraising initiatives and grant applications to support tourism projects.
• Coordinate with international and local partners to enhance tourism promotion.
• Monitor partnership agreements and ensure compliance with funding terms.
• Prepare reports and presentations for management and stakeholders.
• Advise on resource allocation to maximize tourism impact.

Assistant Deputy Director, Business Tourism and Events (Grade 4)

• Plan and promote business tourism and events to attract conferences and exhibitions.
• Collaborate with event organizers and tourism stakeholders to host events.
• Develop marketing campaigns targeting business travelers and event planners.
• Evaluate the economic impact of business tourism initiatives.
• Ensure seamless execution of tourism-related events and programs.
• Provide strategic input to enhance KTB’s event portfolio.

Assistant Deputy Director, Business Development, Tourism Product and Place Brands (Grade 4)

• Design and promote tourism products and destination branding strategies.
• Conduct market research to identify new tourism opportunities.
• Collaborate with stakeholders to develop sustainable tourism offerings.
• Oversee the branding of key tourist destinations and products.
• Monitor the performance of tourism products and recommend improvements.
• Prepare business development plans and reports for management.

Marketing Officer, Regional Market (Grade 6)

• Develop marketing strategies for regional markets (e.g., East Africa, Southern Africa).
• Implement promotional campaigns to attract regional tourists.
• Analyze market trends and consumer behavior in target regions.
• Coordinate with regional tourism boards and partners.
• Prepare marketing materials and reports on regional performance.
• Support trade shows and tourism fairs in regional markets.

Public Relations Officer (Grade 6)

• Manage KTB’s public image through media relations and press releases.
• Handle crisis communication and public inquiries effectively.
• Develop content for press kits, newsletters, and social media.
• Organize press conferences and media events to promote tourism.
• Build relationships with journalists and media outlets.
• Monitor media coverage and provide feedback to management.

Marketing Officer, Social Media (Grade 2 Posts, Grade 6)

• Create and manage engaging content for KTB’s social media platforms.
• Develop social media campaigns to boost tourism awareness.
• Analyze social media metrics and adjust strategies accordingly.
• Collaborate with influencers and digital partners to expand reach.
• Monitor online trends and competitor activities.
• Prepare reports on social media performance and engagement.

These responsibilities require strategic thinking, collaboration, and a passion for tourism, aligning with the goals of tourism and hospitality jobs in Kenya.

Qualifications and Skills

To excel in these tourism and hospitality jobs in Kenya roles, candidates must meet the following qualifications and demonstrate key skills (inferred from KTB’s professional standards):

Assistant Deputy Director Roles (Grade 4)

• Bachelor’s degree in Tourism Management, Business Administration, Marketing, or a related field from a recognized institution.
• Master’s degree or postgraduate diploma (an advantage).
• Minimum 7–10 years of experience, with at least 3 years in a supervisory role in tourism or related sectors.
• Strong leadership and strategic planning skills.
• Excellent communication and negotiation skills for partnership management.
• Proficiency in project management and resource mobilization.
• Knowledge of tourism policies and international markets.
• Satisfies Chapter Six of the Constitution (clearance certificates required).

Marketing Officer, Regional Market (Grade 6)

• Bachelor’s degree in Marketing, Tourism, or a related field.
• Minimum 3–5 years of experience in marketing, preferably in tourism.
• Strong market analysis and campaign development skills.
• Proficiency in Microsoft Office and marketing tools.
• Good interpersonal skills for regional collaboration.
• Satisfies Chapter Six of the Constitution.

Public Relations Officer (Grade 6)

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• Minimum 3–5 years of experience in public relations or media.
• Excellent writing and crisis communication skills.
• Proficiency in media management tools and software.
• Strong networking abilities with media professionals.
• Satisfies Chapter Six of the Constitution.

Marketing Officer, Social Media (Grade 6)

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2–4 years of experience in social media marketing.
• Proficiency in social media platforms and analytics tools (e.g., Hootsuite, Google Analytics).
• Creative content development skills.
• Ability to work in a fast-paced digital environment.
• Satisfies Chapter Six of the Constitution.

General Requirements for All Positions:

• Kenyan citizenship.
• Clearance certificates from EACC, KRA, HELB, CRB, and Certificate of Good Conduct (Chapter Six compliance).
• Proficiency in English and Kiswahili (additional languages an advantage).
• Computer literacy for reporting and data management.
• Women and persons with disabilities are encouraged to apply.

Preferred candidates will have a passion for tourism and experience in the hospitality sector, making them ideal for tourism and hospitality jobs in Kenya.

Company Culture and Values

KTB fosters a professional, inclusive, and innovative work environment rooted in diversity, excellence, and sustainability. The organization is committed to promoting Kenya’s tourism while adhering to high ethical standards and regulatory requirements. KTB values gender equality and encourages persons with disabilities to apply, creating a supportive setting for career growth. The Nairobi team thrives in a collaborative atmosphere, working together to enhance Kenya’s global tourism appeal through tourism and hospitality jobs in Kenya.

How to Apply

Apply now for these tourism and hospitality jobs in Kenya. To submit your application, follow these steps by 30th June 2025, 5:00 PM EAT:

1. Visit the KTB corporate website at www.ktb.go.ke/vacancies to access the detailed advertisement and application guidelines.
2. Prepare an online application including:
   • Updated CV detailing your qualifications and experience.
   • Cover letter addressing the specific role and reference number (e.g., KTB/19/2025).
   • Copies of academic and professional certificates.
   • Clearance certificates (EACC, KRA, HELB, CRB, Certificate of Good Conduct) to satisfy Chapter Six requirements.
3. Submit the application online via the portal provided on the website. No hard copy applications will be accepted.
4. Ensure all documents are uploaded before the deadline.

KTB is an equal opportunity employer committed to diversity and gender equality, and it does not charge a fee at any stage of the recruitment process. Report any requests for payment to KTB’s HR Department via the website contact. Only short-listed candidates will be contacted. Canvassing will lead to automatic disqualification.

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Tags

tourism and hospitality jobs in Kenya, KTB careers, marketing jobs Nairobi, public relations jobs, social media jobs Kenya

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Why These Roles Matter

The tourism and hospitality jobs in Kenya sector drives economic growth, and these KTB opportunities are key to promoting Kenya globally. By enhancing partnerships, marketing, and public relations, you will contribute to increased tourism revenue and national development, making these roles impactful in tourism and hospitality jobs in Kenya.

Career Growth in Tourism

These positions offer significant opportunities for professional development within tourism and hospitality jobs in Kenya. You will gain expertise in resource mobilization, event management, and digital marketing, with potential to advance to senior leadership roles. KTB’s structured career path supports your growth.

Nairobi as a Tourism Hub

Nairobi, Kenya’s capital, is a central hub for tourism and hospitality jobs in Kenya, offering a dynamic environment for professionals. As KTB’s base, Nairobi provides access to a vibrant tourism ecosystem, international networks, and modern facilities, making it an ideal location for career advancement.

Supporting KTB’s Mission

KTB’s mission to position Kenya as a premier tourist destination is central to these roles. By developing tourism products and managing social media, you will enhance Kenya’s global appeal, aligning with tourism and hospitality jobs in Kenya that drive national pride.

Promoting Diversity

KTB’s commitment to diversity and gender equality is reflected in these roles, encouraging applications from persons with disabilities. Your work will promote an inclusive tourism sector, a progressive aspect of tourism and hospitality jobs in Kenya.

Leveraging Technology

Marketing Officers will use social media analytics and CRM tools to engage audiences, while Directors will manage strategic data. Your technical skills will enhance KTB’s digital presence, a key trend in tourism and hospitality jobs in Kenya.

Collaboration and Innovation

These roles require collaboration with stakeholders and innovative strategies to boost tourism. Your ability to work across teams will drive success, a vital skill in tourism and hospitality jobs in Kenya.

Preparing for Success

To excel in these tourism and hospitality jobs in Kenya, focus on developing strategic skills, marketing expertise, and public relations knowledge. Ensure Chapter Six clearance certificates are ready, and tailor your application to the role’s reference number.

Impact of Your Work

Your contributions will directly increase Kenya’s tourism appeal and economic benefits. By promoting events and partnerships, you will support KTB’s goal of sustainable growth, making a lasting impact through tourism and hospitality jobs in Kenya.

Joining a National Leader

By joining KTB, you will become part of a national leader in tourism promotion. These roles offer opportunities to collaborate with global partners and build a network in the industry. Your work in Nairobi will connect you to a mission of elevating Kenya’s tourism profile in tourism and hospitality jobs in Kenya.

Application Process Details

To ensure a successful application, visit www.ktb.go.ke/vacancies to download details and submit online by the deadline. Include all required documents and avoid canvassing to secure a role in tourism and hospitality jobs in Kenya.

Why Choose a Career with KTB?

KTB is a leader in Kenya’s tourism sector, offering a platform to drive national development. These roles provide job security, professional growth, and a chance to promote diversity, making KTB an ideal choice for tourism and hospitality jobs in Kenya.

Final Notes

These tourism and hospitality jobs in Kenya opportunities with KTB are a chance to align your career with a transformative mission. By enhancing tourism promotion, you will play a vital role in Kenya’s success. Prepare your application carefully, and take the first step toward a rewarding career.

Disclaimer: The Kenyan Job Finder is not the hiring company. For any inquiries, please contact the hiring company directly. Please do not send your applications to us, as we are unable to process them. Due to the high volume of emails we receive daily, we may not be able to respond to all inquiries. Thank you for your understanding.